Visual Identity of the Faculty of Psychology, Universitas Mercu Buana Yogyakarta

Visual identity is a crucial element in building the image, character, and professionalism of a higher education institution. The Faculty of Psychology at Universitas Mercu Buana Yogyakarta (UMBY) possesses a visual identity that serves to represent the faculty’s values, spirit, and commitment to conducting education, research, and community service. This visual identity also functions as a means to strengthen recognition and ensure a consistent image for the Faculty of Psychology, both within the university and in its interactions with the public, partners, and various stakeholders.

The management of the Faculty of Psychology’s visual identity aims to ensure uniformity and continuity in the use of design elements across various communication media, publications, and institutional activities. By consistently applying this visual identity, the faculty strives to present a professional and easily recognizable image—one that reflects an institution that is excellent, adaptive, and focused on the development of community-based psychological science.

To support effective institutional communication, the Faculty of Psychology provides a range of visual identity assets for use by faculty members, administrative staff, students, and other relevant parties in both academic and non-academic activities. These assets include logos, signatures, PowerPoint templates, and virtual backgrounds, which can be utilized for the faculty’s official communication and publication needs.

The logo serves as the primary symbol representing the institutional identity of the Faculty of Psychology. Its precise and consistent application is essential for maintaining a unified institutional image across various media, including official correspondence, academic documents, certificates, event posters, scientific publications, social media, and promotional materials.

The signature acts as a supporting identity element, designed to enhance the uniformity of the faculty’s institutional communications. Its use is intended to foster a professional impression and increase recognition of the Faculty of Psychology across all forms of communication, both internally and externally. PowerPoint templates are provided to support academic and institutional presentations, ensuring a uniform, systematic, and professional appearance. These templates can be utilized for lectures, seminars, workshops, coordination meetings, research presentations, community service initiatives, and various other scholarly or collaborative forums. Consistent use of these templates not only ensures that presentation material is conveyed effectively but also reinforces the identity of the Faculty of Psychology at UMBY.

Virtual backgrounds are provided to support online activities, such as lectures, meetings, webinars, national or international seminars, and engagements with collaborative partners. Using the faculty’s official virtual background serves as an expression of institutional identity within digital communication, while simultaneously demonstrating professionalism and a consistent representation of the institution across various activities.

By providing these visual identity assets, the Faculty of Psychology at UMBY is committed to building an integrated, organized, and sustainable institutional communication system. The use of a uniform visual identity is intended to strengthen the faculty’s image, enhance public trust, and broaden recognition of the Faculty of Psychology at UMBY as a continuously evolving institution for psychology education that contributes to the psychological well-being of the community.

All visual identity assets for the Faculty of Psychology at Universitas Mercu Buana Yogyakarta (UMBY) can be accessed and downloaded via the provided link to support academic, administrative, publication, and institutional communication needs.

Download the visual identity assets for the Faculty of Psychology at UMBY via the following link:

Click here to download the visual identity assets for the Faculty of Psychology at UMBY